The brief
House of Mohini makes handcrafted clothing for women: co-ords, suits, anarkalis, lehengas and embroidered shirts, finished with zardosi, aari, mirror and bead work. The store has to show off that handwork and still sell like a store.
What we built
A storefront organised the way people actually shop it: bestsellers and new arrivals first, then shop by category, a summer edit, and collections from shirts to lehengas. Every product shows its reviews and price up front, and the handwork is named in the product itself, so the detail is visible before anyone zooms in.
The detail
A shirt with a Pooh patch sits two rows away from a ₹28,000 anarkali. The label doesn’t pretend to be only one thing, and the catalogue is built so both find their buyer.
